 So I went to this great burger joint in Zalka, owned by a friend of mine from high school. I always had in mind to visit her cozy little joint, which had a façade open to the street. I kind of liked that about her place; and her burgers turned out to be very good also.
Naturally, I went into a conversation with her to reminisce, partly to keep my mind off my order. She told me that she had hired a new digital marketing agency, which promised at least 3 social-media posts per week, and their price was practically a giveaway. At that time, I slammed on the brakes from giving her further marketing advice out of fear of sounding too needy or jealous that she didn’t give me the business, but I couldn’t help but feel a little bit queasy on account of the acids building-up in my stomach. It wasn’t because of the burger; I hadn’t eaten it yet. It was that during my career as a digital marketer, I had developed a very hard allergy to the quantitative post expectations of my industry. After a few weeks, I checked her Facebook page a couple of times to see the results of her campaign. I wasn’t surprised with what I saw, but I was still heartbroken.
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