Marketing is an indispensable part of any business which one cannot ignore. Many businesses often struggle with deciding which kind of marketing to do, because their budget will only stretch.
Deciding which marketing method to go with seems difficult at first. Here is an insight on the two methods of marketing and its pros and cons.
What is traditional marketing?
It is a conventional method of marketing which includes the use of print ads in newspapers or magazines.
What is digital marketing?
It is the marketing method of today where internet holds a lot of importance. It offers a global platform to the business to reach a wider customer base.
Benefits of digital marketing over traditional marketing
Although traditional marketing methods have their benefits, in today’s online world, digital marketing has become indispensable. Digital marketing has some clear winning advantages over traditional marketing, some of which are listed below.
The cost involved in digital marketing is less than traditional marketing. While newspaper, television and other such media ads cost a lot, advertising through the internet is quite inexpensive.
Real time results
Through digital marketing you can get quick results and even track them through Google Analytics and other social media tools, you can experience real-time campaign analysis and improve your strategy accordingly. Also you can track how many visitors are viewing your website, conversion rates and more.
Your first teacher is always your client! Unlike traditional marketing, digital marketing allows you to get in direct touch with your audience and engage them with your brand or product so you can make prompt, dynamic improvements based on their feedback. You can have healthy discussions with your clients to consistently improve your website, products and services.
Awareness and publicity
You get instant publicity by going on social media. This allows your message to be shared incredibly quickly, spreading awareness about your product and services.
Whether you are a banker or a grocer, traditional marketing - in spite of its importance - is gradually losing ground before digital marketing. You can track this with the traditional marketing media. All printed media (Such as magazines and newspapers) as well as visual media (Radio and TV), have had to back up their traditional means via digital marketing means (Websites and social media) to maintain their foothold in their markets. Add this to the fact that the largest 6 companies in valuation worldwide are tech companies and you will have a clearer picture on how digital marketing is here to stay. Either you get your company on board or you will miss the train!
Our digital marketing funnel guides clients to walk through your door